Downloads: Beth’s Social Media Quick-Start Guide
So Beth O’Neil is the driving force behind our recruitment agency’s social media, communications, and marketing efforts at ALRA and the podcast. She’s not only a social media wizard but also a former recruiter with a remarkable track record, including multiple $100k months. In other words, she not only knows social media but she gets the challenges recruiters face (and how time poor they are).
Crafting a Social Media Playbook
Beth and I delved into the essentials of creating a social media strategy for recruiters, especially if you’re operating with minimal resources. Here’s a summary of the key takeaways:
- Define Your Goals and Audience Start by clarifying why you want to dive into social media. Are you aiming to boost your branding, attract more candidates, or engage potential clients? Your goals will guide your strategy. If you’re in a candidate-short market, focus on attracting talent. In a candidate-rich market, shift your focus to showcasing your services to clients.
- Choose the Right Platforms For those new to social media, LinkedIn should be your primary focus. While it’s tempting to spread your efforts across Instagram, TikTok, and others, concentrating on LinkedIn ensures you’re not spreading yourself too thin. Tailor your content to each platform’s unique characteristics and audience engagement metrics.
- Crafting Effective Content The content you post should resonate with your audience’s pain points. If you’re recruiting for a particular industry, address common issues and questions that candidates and clients face. Use tools like Google’s autocomplete feature to find relevant topics and questions to address in your posts.
- Maintaining Balance While it’s important to share job postings, avoid overloading your feed with them. A good rule of thumb is to offer value through content four times more than you promote job ads. This approach helps establish your credibility and keeps your audience engaged.
- Personal vs. Company Pages On your company page, keep the tone professional and focused on corporate initiatives. On your personal LinkedIn profile, let your personality shine through. Authenticity is crucial—people connect with people, not brands.
- Engagement and Metrics Regular posting, ideally daily, helps keep your content visible. Track metrics such as impressions and engagement rates to measure your effectiveness. Even if your initial engagement is low, consistency will build momentum over time.
- Utilise Tools Social media management tools like Buffer, Later, and Loomly can streamline your process. Canva is also a great resource for creating visually appealing graphics without a hefty design budget.
