If I had to start a recruitment desk from scratch today, this is exactly how I’d do it.

One of the biggest mistakes recruiters make when starting a new market is casting the net too wide. They pick an industry, start calling people and hope the opportunities reveal themselves. That approach wastes time and confidence.

In this ep, I walk you through the exact framework I use to identify profitable recruitment markets before making a single business development call. It’s a simple process that helps you find high-demand niches with lower recruiter competition, so you can build momentum faster.

I’ll show you how to narrow your market, validate demand using SEEK and LinkedIn Jobs, identify where the work is piling up, and test opportunities before committing your time.

Tune in for:

👉 Why most recruiters choose markets the wrong way

👉 How to niche down to the most profitable opportunities

👉 The four filters I use before making any calls

👉 How to analyse SEEK and LinkedIn Jobs strategically

👉 Why recruiter competition matters just as much as client demand

👉 The fastest way to validate a new market before investing months into it

If you’re launching a new desk, changing specialisations or simply wondering where the next opportunity is, this episode will save you months of trial and error.