My team and I have always had a saying:

How can I strive to be #1 in this space?

Not vaguely good. Not top third. Not kind of up there.
Number one. The recruiter clients call first. The recruiter candidates already know, trust & respect.

This whole idea came off the back of an internal planning session. We all stopped and asked:
Where are you now? Where are you headed? And what does #1 actually look like for you?

Because “I want to be number one” is vague.
“I want to be the go-to recruiter for bus drivers in NSW” – that’s way more tangible.

Try this:

• If you could fast-forward 2 years and say, “Yep, I’ve nailed it” — what would that look like?
• What market do you own? What job titles? What locations?
• How many placements? How often? How fast?

From there, it’s about reverse-engineering the steps:

→ Pick one patch
→ Build your client list
→ Build your talent pool
→ Set up your projects
→ Get automations running
→ Start transacting
→ Move to the next patch

Lather, rinse, repeat.

That’s how you go from starting out to dominating.
And when someone asks “What do you do?”, you can answer with power.

That’s what we did at ALRA. We owned a niche.
Then we owned the next one.
And the next.

And owning that niche wasn’t about being everything to everyone.
It was about being the obvious choice for the people that mattered to your desk.

So – what does being number one mean to you?

Define it. Build toward it. And watch what happens.

Brett.