Last month, I took a business that was generating $140,000 a month & doubled it’s revenue to over $300,000 in just 30 days.

The secret? Mindset, focus, intent, and energy. That’s right, we built a simple framework around these elements, and it worked wonders.

In this article, I’m sharing the exact playbook we used to go from a slump to our best month yet. Whether you’re a recruiter, team leader, or business owner, these steps can help you ignite your team and get results fast.

Step 1: Diagnose the Problem

We started with a talented group of recruiters who had been doing great for years but hit a slump. Everything seemed in place—great markets, good clients, and skilled team members—but the energy was flat. So, how did we get things moving?

1. Assess the team’s strengths: We recognised that this wasn’t about skills or resources; the team already had those. It was about a lack of motivation and focus.
2. Identify the gap: The only thing missing was the spark to bring back their drive and energy.
   
   

Step 2: Set Achievable Goals

It all starts with setting realistic yet challenging goals. Here’s how we approached it:

• Best month ever: We asked each team member to write down the best month they’d ever had. This gave us a benchmark of what they were capable of.
• What’s realistic this month? Next, we asked them to set a realistic target for the current month, based on their best performance. Every recruiter set a figure of at least $50,000.
• Commit to the minimum: We aimed for every biller in the business to hit at least $50,000. By focusing on this manageable number, the team felt confident, and everyone was on board.
  
  

Step 3: Overcome Limiting Beliefs

This step was key to breaking through mental barriers. We had the team reflect on any limiting beliefs they had about hitting their target.

• Write down limiting beliefs: Each recruiter wrote down why they thought they couldn’t hit their number.
• Turn them into affirmations: We took those negative thoughts and flipped them into positive, present-tense affirmations. For example, “I can’t close $50,000 this month” became “I have already hit my $50,000 target for August.”
• Daily affirmations: These affirmations were turned into audio recordings by a professional Mindset & Success Coach, which the team listened to every morning. It helped program their minds for success.
  
  

Step 4: Incentivise Success

Motivation works best when there’s something to work toward. Here’s how we kept everyone engaged:

• Personal incentives: We asked each recruiter what reward worth around $1,000 would motivate them to hit their target. The answers varied, but it didn’t matter—what’s important was that the reward was personal and meaningful to each individual.
• Team bonus: If everyone hit their $50K target, we doubled down and offered an even bigger team reward. This created a sense of collective responsibility and made it harder for anyone to give up.
  
  

Step 5: Daily Implementation

Once we had the mindset, goals, and incentives in place, it was time for the day-to-day grind. Here’s how we kept the momentum going:

• Morning affirmations: Every day, the team would listen to their affirmation recordings, programming their minds for success.
• Daily motivation: We sent out motivational texts to the team every morning—short, energetic messages like “Today is a day full of opportunity” or “Let’s hit our targets and make it happen!”
• Real-time updates: As deals were made, we sent emails tracking each recruiter’s progress towards their $50K target. No one wanted to be the one who didn’t hit the mark!
  
  

Step 6: Push to the Finish Line

In the final week of the month, it was all about maintaining momentum:

• Last-minute deals: We encouraged the team to follow up on any leads that could be closed before the month ended. This included pushing clients to move up meetings or getting references completed earlier.
• No giving up: Even if someone was starting the last week with zero deals, we rallied the team and pushed hard to hit targets.
  
  

The Results

With this framework, we took an average month of $140,000 and elevated it to over $300,000 in just four weeks.

• The biggest month of the year: We had the most deals made in a single month, with a strong pipeline for the following month.
• No contracting, all perm: Every deal was permanent placement, with no contracting involved, making the result even more impressive.
• The secret sauce: None of this had anything to do with technical training or development. It was all about mindset, focus, intent, and energy.
  
  

Key Takeaways

• Mindset matters: Focusing on mindset, energy, and intent can drive incredible results, even without changing the technical skills of your team.
• Incentives work: Personal and team-based incentives kept everyone motivated and pushing toward their goals.
• Visibility drives performance: Daily updates and public tracking of progress created a sense of accountability that pushed everyone to succeed.
  
  

Final Thoughts

If you’re managing a team and feel like you’re stuck in a rut, this playbook can help you turn things around quickly. It’s all about keeping things simple, focusing on what really matters, and pushing your team with the right motivation. Want help implementing this for your own business? Reach out, and we’ll be happy to get you started.