Can recruiters still build a million-dollar desk without the endless grind, cold calls and hustle culture?

In this ep I sat down with Christine Foggiato from Riverside Recruitment, who is challenging many of the traditional recruitment beliefs we’ve all grown up with.

Christine is closing in on a seven-figure billing desk while generating almost all of her business through inbound marketing. No LinkedIn Recruiter licence. No cold calling. No endless BD sessions. Instead, she’s built a powerful personal brand, content strategy and marketing engine that keeps both clients and candidates coming to her.

We explore how AI, automation and modern marketing are changing what’s possible for recruiters, why industry expertise matters more than ever, and whether recruiters can genuinely create better work-life balance without sacrificing performance.

Tune in for:

👉 How Christine generates inbound candidates and clients
👉 Why she stopped cold calling years ago
👉 Building authority through LinkedIn content and video
👉 Marketing strategies recruiters can apply immediately
👉 The role AI is playing in modern recruitment
👉 Why recruiters should become industry educators
👉 The realities of running a recruitment business
👉 Whether work-life balance and high performance can coexist

If you’ve ever wondered whether there’s a smarter way to build a successful recruitment desk, this conversation will challenge some long-held assumptions.

Follow The Lone Recruiter for more conversations with recruiters, founders and industry leaders sharing what really works in today’s market.