Most recruiters completely change their success rate with passive candidates once they understand one thing:

A headhunted candidate is psychologically very different to an applicant.

Applicants are already in the market.
Passive candidates are not.

That means the language you use throughout a process matters more than most recruiters realise.

Tune in for:

👉 Why passive candidates trigger “fight or flight”
👉 The biggest language mistakes recruiters make
👉 Why terms like “interview”, “offer” and “business case” can spook candidates
👉 How to guide headhunted talent through a process without pushing too hard, too fast
👉 Real examples from live recruitment processes
👉 The subtle wording shifts that improve candidate engagement and conversion

Because sometimes the difference between a placement and a ghosted candidate… is just the wording.