Download: My Cold Calling Script
If you’re here, you’re either a recruiter who dreads cold calling, or one who’s simply not getting the results you want. Whichever camp you belong to, today’s episode is your golden ticket to better canvassing.
Cold Calling: It’s Like Offering Cake!
Imagine this: You’re at a birthday party, cutting the cake, and offering slices to the guests. The kids are easy—they all say yes. But then you get to the adults. Some say yes, some say no. Do you take it personally when they decline? Of course not! You simply move on to the next guest.
Cold calling is exactly the same. You’re offering a “slice of cake”—a great candidate to a potential employer. Some will be interested, others won’t. The trick is not to take it to heart when they say no. Just like offering cake, you’re simply moving on to the next person who might say yes.
Why Your Script Matters:
When it comes to canvassing, a solid script is everything. Think of it as the “cake” you’re offering. If your pitch is waffling and unfocused, you’re less likely to get a yes. But if you have a clear, tight script, the person on the other end of the line immediately knows what you’re offering and can make a quick decision.
Here’s a killer canvassing script that I’ve found incredibly effective:
The Canvassing Script:
- The Introduction:
- “Hi, it’s Brett calling from ALRA. How are you?”
- This puts the client at ease and sets the stage.
- The Headline:
- “I’ve recently interviewed a [Title] with [X] years of experience in [Location].”
- This immediately places the candidate in the client’s mind.
- The Reason for the Call:
- “The reason for the call is they’re currently working for a top-tier global company. They’ve been there for the past five years, working on [Project], and are now looking for new opportunities. I flagged your company with them, and they’d love to meet with you.”
- This gives the client a reason to be interested.
- The Close:
- “They’re actually taking next Tuesday off for interviews. Have you got any time on Tuesday to meet?”
- This is the crucial part—go for the direct interview.
If the client says yes, fantastic! If they ask for a CV first, no worries—send it through. If they say they’re not interested, ask if there are other roles or levels they’re looking for, or if someone else in the company might be interested. Every response is a valuable piece of information.
Embrace the No’s:
Remember, no’s are just as valuable as yes’s. They help you refine your pitch and give you insights when consulting with your candidates. Collect those no’s and use them to close more deals.
Conclusion:
A punchy, well-structured script is your secret weapon to better canvassing results. So next time you pick up the phone, remember—you’re just offering cake. Some will want it, some won’t. But with a strong script, you’ll get more yes’s and fewer no’s.
