Are you still writing job ads that try to appeal to everyone?

Because if you are… you’re throwing out a giant net and hoping something decent swims in. And that’s exactly why you keep attracting the wrong candidates.

In today’s ep, I break down the Black Marlin Strategy – the simple shift that helps recruiters stop chasing “everyone” and start baiting the exact talent they want. One angle. One message. One irresistible hook.

Tune in for:
🎣 The difference between broad-stroke ads and precision “black marlin bait”
🎣 Why bland job descriptions kill engagement (and how to fix them fast)
🎣 How to find the one spectacular angle that will magnetise your ideal candidate
🎣 A killer real-life example of an angle that transformed candidate response overnight
🎣 What to ask clients when you “can’t find an angle”
🎣 Why quality applicants beat 50 bland ones every day of the week